Shortly after Brian Solis “blew our minds” with his theories on social media engagement, Jason Falls took the stage. Jason has led a national advertising agency’s interactive and social media efforts and has consulted with a wide variety of brands.
His blog, Social Media Explorer, offers insights, opinion and learning around the world of social media marketing, online communications, conversational marketing, digital marketing, public relations, community building and branding.
Jason began with some tips on what you should know before you get started:
- Know your audience
- Have goals
- Build a content strategy
- Choose the right tools
- Implement and activate
He then dove in to an overview of the various social media tools available for measuring and monitoring influence. Here’s a list of some of the tools he mentioned:
Social CRM Solutions
Sendible, Reportive, Xobni, SproutSocial, Jitter Jam, Surveys
Free Social Media Monitoring Tools
Google Alerts, Twitter Search, Social Mention, People Browsr, IceRocket, uberVu, Board Tracker
Paid Monitoring
Alterian SM2, Lithium, Radian6, Sysomos, Trackur, Visible Technologies
Online Market Research
Spiral16, ConsumerBase, Listen Logic, Crimson Hexagon, Collective Intellect, Motive Quest, Neilsen Online, Cymfony
Influencer Tools
Alltop, Listorious, Twitalyzer, Klout, mBlast, BlogDash, Traackr
I’ve used several of these tools, but there were many that I was not familiar with and am planning to research over the next few weeks. I’ll share my experiences with them as I do.
Unfortunately I had to leave before hearing the rest of Jason’s presentation and the Q&A which followed, but I walked away with a new perspective on social media.
Overall, Social: IRL did a great job with Explore & Engage. The event lived up to its name and provided an in-depth look at the current social media landscape along with strategic approaches to engagement.
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